Privacy Policy

Last updated: February 2026

1. Controller

The controller responsible for data processing on this website is:

Plurity GmbH
Metzer Straße 7
10405 Berlin, Germany
Email: murat@plurity.ai

Plurity provides an AI-powered content platform that helps marketing teams in regulated industries generate compliant, multi-format content optimised for search engines and AI engines. In certain cases, we process personal information on behalf of our business customers ("Customers"). Our processing of such information is at the direction of Customers and subject to our agreements with them. This Privacy Policy does not apply to such processing — if you have questions about that data, contact the relevant Customer.

2. Data We Collect

We collect personal data only to the extent necessary to provide our services. This may include:

• Contact data — name, email address, company name when you request a demo, subscribe to updates, or contact us
• Usage data — anonymised information about how you interact with our website, including pages visited, time on site, and referral source
• Technical data — IP address (anonymised), browser type, device type, operating system, collected automatically via server logs
• Account data — if you become a customer: login credentials, billing information, platform usage and preferences

3. Legal Basis for Processing (Art. 6 GDPR)

We process personal data based on one or more of the following legal grounds:

• Consent (Art. 6(1)(a) GDPR) — where you have given explicit consent, e.g. for marketing emails
• Contract performance (Art. 6(1)(b) GDPR) — to fulfil our contractual obligations to you
• Legitimate interest (Art. 6(1)(f) GDPR) — to improve our services, prevent fraud, and ensure website security
• Legal obligation (Art. 6(1)(c) GDPR) — to comply with applicable laws and regulations

4. How We Use Your Data

We use your data to:

• Respond to demo requests and enquiries
• Provide and maintain the Plurity platform
• Send product updates and marketing communications (with your consent)
• Analyse website usage to improve our services
• Comply with legal and regulatory obligations

5. Data Sharing

We do not sell your personal data. We may share data with:

• Service providers — hosting, analytics, email delivery, and payment processing partners who process data on our behalf under data processing agreements
• Legal authorities — when required by law or to protect our rights

6. Data Transfers

Some of our service providers are based outside the EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place, including EU Standard Contractual Clauses (SCCs) or adequacy decisions.

7. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected, or as required by law. Contact form submissions are retained for 12 months. Customer account data is retained for the duration of the contractual relationship plus any legally mandated retention period.

8. Your Rights

Under the GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Request erasure of your data ("right to be forgotten")
• Restrict or object to data processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority (Berlin Commissioner for Data Protection)

To exercise your rights, contact us at privacy@plurity.com.

9. Cookies

Our website uses only essential cookies required for the site to function. We do not use tracking cookies or third-party advertising cookies. Analytics are processed using privacy-focused tools with anonymised data.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.